Growth by acquisition comes with a fatal flaw. Big sales agencies grow by acquiring regional or specialty companies.
The problem here is that the identity and culture of the acquired company completely erodes over time especially during the integration process as the smaller broker is folded into the bigger company. Redundancies are eliminated. Employees who were integral to the samller agency are laid off.
The culture changes completely because of this process and customers of the original smaller companies become frustrated because the quality of service is just not there any more.
The biggest losers here are small to medium sized brands who expected more support but actually get less because they don’t matter as much anymore to the acquiring company.
So how do you grow a Sales Agency without losing the original DNA of the acquired entity. You cant do it by acquisition. But the iLevel collective will give you the best in class services in a seamless fashion so it looks like you are working with a bigger broker but it still feels like the service you get at a smaller agency.
Tell us a bit about yourself and we’ll be in touch with you shortly