Over 30 years of CPG Experience with focus on brand building, management and business development.
Established the first CPG business development consultancy on the www in 1995 (Fooddude.com)
Founded Beanitos®, bean-based snacks. Key management and development roles with Guiltless Gourmet®, RW Garcia, Jardine Foods, and a several others across many categories including frozen, refrigerated and shelf-stable foods and beverages in multiple channels such as grocery/supermarket, C-stores, mass/big box, club, travel, military and foodservice.
Full responsibility for product, price, packaging, positioning and pricing, with lead roles ensuring placement at retail and consumer acceptance.
With iLevel Brands for 2 years as Brand Manager and Lead H-E-B Account Manager.
Retired sportscar racing team owner with three national championships as driver. Current SCCA Race Steward, Race Administrator, Race Controller, Pit and Grid Chief. Part-time hobby employment at Circuit of the Americas. Enjoys auto racing, classic cars and sailing. Rescue schnauzer dad.