The big problem with any service business is success can be the biggest enemy to quality of services provided. Ninety percent of the time the growth curve is not well anticipated and the result is the head count and systems infrastructure can no longer handle the load and quality of service starts to decline significantly.
Let’s face it, the traditional broker model promises you equal coverage but if you do the math it’s easy to see that there’s not enough time in the day for one person to have the brand knowledge or the time to represent each brand equally when the line list contains upwards of 150 brands.
That’s why we created our Contract Sales Partner model. It requires a fixed number line list that is kept small and a religious focus on the engineering tenants of continuous improvement. That way, to grow our top line we have to grow your top line not just add new brands in perpetuity.