First Round:

Typically companies beyond proof of concept with revenues of $1-5 million and raising outside or professional capital for the first time. Investments of $2-5 million usually sought.


Companies engaged in proof-of-concept or “pre-revenue”, typically bootstrapped or funded by family and friends and now ready for angel or early-stage venture financing. Revenues typically less than $1 million and seeking investment of $500,000 to $2 million.

The Natural Products Expo West Pitch Slam Competition is designed to provide brand exposure, in addition to getting you & your team the feedback you need to take your company to the next level.
What’s in it for me?
  • Feedback Just by applying, we’ll send individualized feedback from our mentor / selection team.
  • Sampling Get your product in front of our New Hope Network editorial team through our Pitch Slam Sampling Program.
  • Exposure If you are selected to pitch, the audience ranges from 400-600 attendees at Expo West 2020 including retailers, investors and beyond.
  • Bragging Rights If you win the grand prize, we’ll provide over $40,000 in value of New Hope Network Services including a FREE booth at Expo West 2021.
What should I expect?

In this application, you will be asked to share your story with us. Here are a few examples of the kinds of questions we’ll ask:
  • Founding date
  • Product description
  • Ingredient profile
  • Management description
  • Sales history & projections
  • Mission / “why” behind your product / company
How can I stand out?

Our Pitch Slam celebrates companies who are embracing innovation for good, so we’ll ask you to share with us how your company celebrates innovation as a core value.

Please plan for enough time to create a short :60 second video telling us a little bit about who you are! Our industry is rooted in the people behind the products and we want to see you shine!

Eligibility: The Natural Products Expo West 2020 (“Event”) Pitch Slam (“Contest”) is only open to legal residents of the fifty United States (except Arizona), the District of Columbia and Canada (except Quebec) who are 18 or older as of March 3, 2020 (“Entrant”). Employees of Informa Business Media In d/b/a New Hope Network (“Informa”), their respective parents, subsidiaries, affiliates, advertising and promotion agencies and their family members (defined as parents, spouse, children, siblings, grandparents) and/or those living in the same household are not eligible to enter. Void in Arizona, Quebec, outside the fifty United States, the District of Columbia and Canada, and where prohibited, taxed, or restricted by law. All federal, state, provincial and/or local rules and regulations apply.