David has over 20 years of startup and brand building experience having founded and successfully grown his own natural food company, Kalahari Limited, as well as consulted for dozens of other emerging companies in the natural/organic food sector.
At Kalahari, he managed an extensive broker network to grow the newly created Red Tea category into 8,500 stores nationwide within 18 months. This explosive growth required an extensive marketing campaign and required Kalahari to raise millions of dollars in investment capital to fund it.
Post Kalahari, David founded iLevel Brands with the goal of helping other emerging companies successfully navigate the obstacles within the natural trade. Working in a Sales Management/Startup consulting role with companies like Arctic Zero, Attitude by BioSpectra, Go Raw, GlutenFreeda, Qbel Foods and many more, he has become adept at helping emerging brands to create and manage go-to-market strategies that greatly increase the likelihood that a client’s revenue stream will reach a sustainable and predictable level. He has become extremely proficient at optimizing staffing and financial resources for brands experiencing exponential growth as they penetrate incremental business channels and multiple classes of trade.
Recently, he supplemented his extensive brand building experience by working for a regional brokerage company on the east coast. As the Supermarket Business Manager he represented many successful brands including Coconut Bliss, Rhythm Superfoods, Sambazon, Lotus Rice, and Ito En calling on all the supermarkets in the east. He has developed extensive relationships with buyers working for large and small retailers as well as those working for distributors. His connections with distributor key account managers is extensive.
David holds an M.S. degree in Industrial Engineering from Georgia Tech.