Director Business Intelligence
Bob came to iLevel Brands with over 30 years of sales and management experience. For the past thirteen years he has worked exclusively in the Natural Products industry promoting educational based sales, training and developing sales staff, and promoting new and innovative product designs. His work with iLevel Brands involves developing our sales and support systems, managing ongoing web development, and further unlocking the potential of our proprietary reporting systems.
In his previous position at Olympian Labs, Bob developed over 250 natural products for its house and private label brands. These included new and innovative vitamins, herbal supplements, protein shakes, and sports products. He developed the first to market high protein salty snacks with Olympian Labs. Bob believes in using the latest science and clear in demand features to produce unique products with distinct market appeal. In addition to his product development work, he managed the National Sales Team, founded their Key Accounts Department, and supervised Quality Control management.
Prior to that, Bob spent twenty years in the Game and Toy industry. Starting as a retail store manager, Bob worked his way up as a salesman, product developer, and business development consultant. He was responsible for the development of outside sales support programs including large scale volunteer, in store promotional campaigns, and direct business to business consulting. His goal is always to increase efficiency, promote brand awareness, and help guide businesses to increase profitability and job satisfaction.