Purely Elizabeth Debuts First-to-Market Adaptogenic Grain-Free Superfood Bars and Antioxidant Powdered Vibrant Oats

purely elizabeth pr 2 2018

Bold, new products from the health-focused food company combine trend-forward ingredients with on-the-go convenience

BOULDER, Colo., Feb. 21, 2018 /PRNewswire/ — Purely Elizabeth, a leading food brand committed to creating delicious, innovative and nutrient-rich products, launches a new line of Grain-Free Superfood Bars and Single-Serve Vibrant Oats. As with all Purely Elizabeth products, these new items are gluten-free, non-GMO Project Verified, vegan and contain organic ingredients, ancient grains, and superfoods.

“From the beginning, our goal at Purely Elizabeth has been to elevate familiar foods by combining nutrient-rich and superfood ingredients into delicious recipes,” says Elizabeth Stein, founder and CEO of Purely Elizabeth. “These latest launches incorporate trend-forward ingredients in convenient, accessible products.”

Purely Elizabeth’s new Grain-Free Superfood Bars are the first-of-its-kind on the market and one of the first packaged products to contain adaptogenic extracts. The bars are powered by Reishi – a known adaptogenic superfood that helps the body balance stress and supports healthy immune function, detoxification, and overall health – as well as nutrient-rich, elevated ingredients including cashew butter, coconut oil, hemp seeds, cashews, pumpkin seeds, almonds, and chia seeds. With only 6g-7g of sugar, the bars are lightly sweetened with Coconut Sugar and Coconut Nectar. Flavors of the paleo-friendly bars include Coconut Cashew, Banana Nut Butter, Peanut Butter Cinnamon, and Chocolate Sea Salt.

In addition, the Single-Serve Vibrant Oats bring the trend of bright, colorful “unicorn” food to life and inject a spirit of playfulness into the dated oatmeal category. The oats come in three delicious flavors – Raspberry Pitaya, Blueberry Lemon with blue spirulina, and Coconut Turmeric. Each flavor is powered by a colorful, cutting-edge ingredient – turmeric, blue spirulina and pitaya – and a base of gluten-free oats, quinoa, amaranth, flax, and chia. For added crunch, the oats are topped with Purely Elizabeth’s award-winning Original Ancient Grain Granola and are the only single-serve oatmeals on the market with a granola topper.

As of February 2018, the new Grain-Free Superfood Bars and Vibrant Oats will be available on www.purelyelizabeth.com as well as on store shelves at select retailers nationwide.

About Purely Elizabeth
Purely Elizabeth was founded in 2009 by Elizabeth Stein, a certified holistic nutrition counselor. Realizing that the superfoods and ancient grains she was recommending weren’t readily available on store shelves, Stein created a first-of-its-kind line of gluten-free, ancient grain granola that was an instant hit among consumers. As founder and CEO, she continues to maintain a clear vision and strict dietary guidelines for Purely Elizabeth, while striving to innovate with products like grain-free granola, probiotic granola, oatmeal, bars and more. Dedicated to staying one step ahead of the curve, Purely Elizabeth continues to introduce innovative products that make it easier than ever for busy individuals and families to start each morning off on the right foot. Stein previously released a number one Amazon best-selling cookbook, Eating Purely, which further illustrates her dedication to making health a priority, but never an inconvenience. A selection of Purely Elizabeth products can be found nationwide at Whole Foods, Kroger, Target, and Publix. For more information on the brand and its products, visit www.purelyelizabeth.com or follow them on Facebook @purelyelizabeth, Twitter @purelyelizabeth, Pinterest @purely elizabeth and Instagram @purely_elizabeth.

Purely Elizabeth


From the Purely Elizabeth Founders-

“Start a natural foods company.” Those were the words I wrote down on the blank piece of paper while in class with my holistic nutrition school, the Institute for Integrative Nutrition.

My instructor had asked us to describe our “unpredictable future,” and while I saw no clear path of how to get there, I knew one thing for certain: I wanted to start a natural foods company to help others eat better, feel better, and live better. One month later, without any idea of how to start a company – where to source ingredients or how to get a product on the shelf – purely elizabeth was born.pe_aug15_0039

My goal was simple. I wanted to provide healthier, better-tasting alternatives to what was currently on the market. At the time, I was just learning about all these incredibly powerful superfoods like quinoa, chia seeds and coconut oil and realized they weren’t being incorporated into products on the grocery shelf. So I set out
to recreate the most delicious food products using these innovative, nutrient-rich ingredients.

In 2009, when our first product line was introduced, we were at the forefront of the ancient grain and chia movement. Today, we continue to stay a step ahead of the curve, incorporating little-known ancient grains like kaniwa and using coconut sugar to sweeten our products. Our goal is to continue to redefine the standards of packaged foods.

Cookie-Page-chocchip_cookie1Having a clean environment, supportive relationships, sustainable exercise routine and a balanced work/personal life all intersect when we talk about health.  As a company, we may not be able to make sure our customers get daily self- care but we can directly improve their lives by providing healthy food alternatives and doing our part to support the environment.

In addition to our current green practices, as our company evolves we strive to be able to provide more eco-friendly packaging as well as source all ingredients from organic producers. In the meantime, all of our ingredients are either organic or natural- NON-GMO.

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