Unilever to acquire Sundial Brands

Sundial Brands is the latest addition to Unilever’s portfolio of fast-growing, purpose-led companies as part of broader Company transformation.

Agreement accelerates Unilever’s Personal Care category growth by addressing under-served needs of multicultural and millennial consumers.

Purpose-driven partnership seeks to create groundbreaking US$100M New Voices Fund to invest in and empower women of colour entrepreneurs.

Englewood Cliffs, NJ – Unilever today announced an agreement to acquire Sundial Brands, a New York-based personal care products company.

Sundial Brands is a leading haircare and skincare company recognized for its innovative use of high-quality and culturally authentic ingredients. Sundial’s brands include SheaMoisture, Nubian Heritage, Madam C.J. Walker and nyakio™. Since its founding in 1991, Sundial has championed inclusive beauty and has served the unmet needs of consumers of color through its robust innovation pipeline, product offerings and purpose-driven business model. Through its Community Commerce business model, B Corp and Fair for Life certifications, Sundial’s approach complements the Unilever Sustainable Living Plan (USLP) to accelerate growth while increasing positive social impact.

Sundial Brands will operate as a standalone unit within Unilever. Sundial’s founder, Richelieu Dennis, will continue to lead the business as CEO and Executive Chairman.

As part of the agreement, Unilever and Sundial are creating the New Voices Fund with an unprecedented initial investment of US$50 million to empower women of color entrepreneurs. The intention is to scale the Fund to US$100 million by attracting investments from other interested parties.

“The Sundial team has built differentiated and on-trend premium brands serving multicultural and millennial consumers that enhance our existing portfolio,” said Kees Kruythoff, President, Unilever North America. “Sundial is an important addition to our U.S. portfolio of purpose-driven companies, which includes Ben & Jerry’s and Seventh Generation.”

“We are excited to partner with Richelieu and his team to enable Sundial to bring its unique product offerings and community impact to more people around the world,” said Alan Jope, President, Unilever Personal Care. “We look forward to continuing to grow the business and make an even bigger impact on society through Sundial’s community programs.”

Additionally, Unilever has appointed Esi Eggleston Bracey, a seasoned executive with a strong track record of business leadership in driving cultural relevancy in brand building, as EVP & COO of Unilever North America Personal Care, effective January 1, 2018. As a part of her role, Bracey will work closely with Dennis to further accelerate the growth, purpose-driven mission and consumer connectivity of Sundial Brands.

“I’ve always wanted Sundial Brands to be an inspiration to other minority-owned companies of how a business against all odds can achieve excellence, have significant social impact in our communities and be successful on a world stage,” said Richelieu Dennis, founder and CEO, Sundial Brands. “I am excited Sundial and Unilever have created this partnership, rooted in a purpose-driven ethos, that represents an incredible opportunity to take our Community Commerce economic empowerment and impact model to another level.” Dennis added: “I’ve enjoyed a long-standing relationship with Esi and look forward to working with her to continue to change the game in beauty, personal care and community building.”

Sundial’s 2017 turnover is expected to be approximately US$240 million.

Terms of the transaction were not disclosed. Subject to regulatory approval, the transaction is expected to close in quarter one 2018.

Nubian Announcement


To Our Natural Trade Partners:

Nubian Heritage/Sundial Brands is pleased to announce that effective May 1st, 2016, iLevel Brands will be our sole national sales representative for the Natural Channel representing all Nubian Heritage & Shea Moisture business. iLevel has been the Sundial East Coast sales partner for more than two years, and based on their professionalism and support, we expect the same level of exceptional service and results on a national scale. Over the next sixty days, we will be working with all our current broker representation on the west on a comprehensive transition program that will ensure flawless transition without any interruption of service.

What the partnership with iLevel brings is a true extension to the Sundial direct selling organization, adding value to our existing sales team by providing a higher level of service across all disciplines. While they will not officially be on the job in the west until May 1st, iLevel Brands has agreed to engage and help manage the transition, as well as offer support at Expo West. More specifically, they will help Sundial sell against a national Expo West “Hot Show Deal” to kick off the partnership.

Please make sure to come by the Nubian Heritage booth (Booth #3825) at Expo West or contact your iLevel rep to get an exclusive iLevel show deal of an extra 15% off of our distributor line drive promotion for March. This deal is available to all existing and new customers nationally. The only way to qualify for the iLevel show special is to place your order between the dates of March 10th and 15th and pull the complete order from the distributor to ship by Thursday March 31st.

Please join us in welcoming and congratulating iLevel Brands as the newest addition to the Sundial Family.

We thank you for your support and look forward to a long and successful partnership. See you in Anaheim.
Best Wishes,
Your Sundial Sales Team-

Rich Iannone, Fred Coutts, Cheryl Stanley, Elissa Harris and Richard Gallucci

11 Ranick Drive South Amityville NY 11701 Tel: 631-842-8800 Fax: 631-842-4444 Email: AR@SUNEXEC.COM


The benefit of healthy skin

From the Nubian Heritage Founders

We got our start as street vendors in Harlem. Fresh out of college and without jobs, we set out to bring the healing traditions of African Black Soap and Shea Butter to the community we loved. Short on experience, but full of passion and determination, we Raw-Shea-Barused our knowledge of culturally authentic healing traditions to create our natural skin and body treatments back in 1991, and every day since.

Passionate about sharing our products and the cultures they come from, we’ve been guided by our community’s demand for wellness products that spoke to their unique needs and have drawn on the rich healing philosophies of these communities around the globe.

Guided by the legacy of ancient Nubia, the world’s first melting pot, we remix global healing traditions into modern wellness solutions. Ancient Nubia was once a center of cultural trade — a place where goods, ideas, and customs from across Africa, Asia, the Middle East, and the Mediterranean came together, influenced each other, and then spread across the ancient world.

NH-Coc&PapThat’s the inspiration behind Nubian Heritage. We bring together traditional healing practices, cultural wisdom and indigenous ingredients, remix them and create modern natural solutions for skin and hair. This is our mission: to make cultural exchange the model for transforming the global community.

Our journey has been a long one, and it’s far from over. What began in Harlem continues globally as we empower individuals with healing traditions, rituals, and philosophies from around the world. We’re constantly developing new products and remedies, and discovering and sharing new paths to wellness.

Snack of the Day

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