Barbara Devine

barbara devine in Aspen

Director Distributor Account Management

Barbara Devine has over 30 years in the CPG industry starting her career in the purchasing department for Giant Landover. She has experience in category management, sales, procurement, inventory control, contract negotiation, promotional planning, product development, analytics and food safety.

As the Sr. Merchandising Manager for Peapod by Giant for 6 years she was responsible for purchasing, merchandising and inventory control with revenues of $65MM annually. Through assortment and promotions, she helped the company realize an average basket increase of 8% while managing gross product margin and exceeding budget by 1.7% year over year. She developed general merchandise and seasonal programs to help grow sales and volume. Her responsibilities included the fresh market prep team with development of onsite deli, meat, seafood and produce programs as well as food safety compliance.

Prior to Peapod by Giant online shopping and home delivery she worked with Advantage / ESM as the Director of Sales Planning. Her responsibilities included planning and managing manufacturer funds to meet retail objectives for sales while supporting corporate marketing initiatives. Provided analytics and presentations for manufacturers and major retailers in the Mid Atlantic.

During her time with Giant Landover she was promoted through a series of roles that included responsibility for merchandising, purchasing and category development. Her roles included buyer, Sr. Buyer and Category Manager in various departments starting with health & beauty then moving on to general merchandise, grocery, frozen, dairy, deli and seafood. During her time there she developed and coordinated a cross merchandising program with general merchandise resulting in an average 15% increase for participating items. She worked as a member of the team grocery helping develop the company purchasing system and roll out of category management. While on the dairy deli team she was responsible for pricing and assortment of more than 1100 items in addition to promotional merchandising and the company holiday dinner program. She served as the category manager for Fresh Seafood managing assortment, promotional planning and inventory control for 176 retail stores. She achieved targeted annual sales of more than $84MM while maintaining budget gross profit and reducing shrink.