Marcy Guyer

marcy guyer exec director business services

Executive Director Business Services

Marcy has extensive knowledge in both the HBC and Grocery categories. She has worked successfully in the natural foods industry for almost 30 years in virtually every facet it has to offer. Having extensive and long-standing experience in sales, marketing, production, education, distribution, and publishing, this industry has never been “just a job” for Marcy. In her spare time, she works with a non-profit organization to bring local, healthy food options to under-served portions of the community.

She began her career opening and managing independent retail stores, aiding in the production of a private label supplement line, coordination of independent chain warehouse, and conducting aromatherapy and herbalism seminars.

Marcy later became a top performer for Natrol developing a five-state sales region, as well as training retail management and sales staffs on the entire product line.

As the Director of Sales and Marketing for H-P Distributors, she was responsible for developing and maintaining all aspects of sales, advertising and marketing for a national product distributor. This includes supervising the sales force; aid in determining product mix for multiple warehouses; formatting, planning and editing quarterly catalogs; coordinating product promotions with manufacturers and retailers; as well as planning and executing trade show activities and promotions.

Marcy later worked with Smart Living Stores, a specialty distributor and retailer in the natural foods industry. She managed the wholesale division of the company, including client development, supervising the sales force, coordinating promotions, trade show management, and developing and maintaining relationships with vendors as well as assisting in the management of the company’s on-line retail divisions. She coordinated and assisted in the transition from a product based company to a publishing company, where she retained the positions of Project Manager, Editor, and Associate Publisher.